My definition for new media can be defined as the connection between old technology and the introduction of new technology through different aspects.
New media can be described in different aspects such as
-Digital media which defines how users shape the media through technology.
-Online media which is makes the internet the source of all new media that is being introduced
-Social media which categorizes individuals’ engagement in the media.
Moreover, collaborating all these aspects reveals that new media connects these different concepts to contribute to freedom. New media, however, is different from old media because it has developed from being general speech and elevated to a broader audience and platform but also treading old traditions of media. Likewise, the connection between the history of the new media and the old media connect due to history in ‘Notes on Understanding New Media’ according to Siapera (2018) he agrees with this concept when he introduces the ideology of media archaeology which states that “Media archaeology considers the “non-linear and retro-futuristic ways in which media were invented, used, and imagined. (p.2)” From this, it can be perceived that history can help to increase the understanding and elevation of the new media.
Murray also describes this topic and differs between the old means of media of the ‘medium’ that connects thoughts and ideas and relates it to the new media. All in all, I think that technical communicators utilize new media by utilizing social media applications to connect to the new medium and express their individuality and thought processes. For instance, it was said by Siapera(2018) that characterized as “hacking” and “art” in sense of remixing /repurposing a media object. (p.2)”From this, it can be perceived that new media is an updated form of media formed by aspects of the past.I also was able to find the connection between new media and history that helped to improve the development of technology today. likewise, computers evolved from large devices that could fill rooms to current portable lightweight systems that we utilize today. Even so, the media is still changing therefore constantly changing our “medium”. Murray (n.d.) agreed when she says “[N]ew media of representation because we are pattern makers who are thinking beyond our old tools. (p.11)” Technology has evolved because of older technologies while also developing new innovative ideas for progression. Saipera’s outlook on technical communication regarding how its relationship with the audience for better communication. I think that this relationship can be found as a common ground between all the authors because they all try to achieve common ground with their audiences to deliver different messages. As technical communicators, the relationship between the audience is based on feedback. I think that the feedback from audiences determines the success of new media. For instance, when Siapera (2018) says ” Popularity with users does not translate into economic viability in new media. (p.1)” From this, it can be perceived that these connections reveal that the audience has power in new media and allows for a connection between to spread interest but has unclear solutions for monetary benefit.